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New buses sporting “A green light to greatness.” graphics

"A green light to greatness." busGreen Light bus seatsStarting in late May, brand new buses along the UNT route will sport the new campaign and theme line, “A green light to greatness.”

Eighteen buses featuring the new look will be introduced throughout the summer, with the entire fleet completed before the fall semester starts, said Ginny Griffin, associate director of parking and transportation.

The vehicles are white with the green graphics covering half the side of the bus. Inside, passengers will sit on seats with the UNT logo imprinted on the top of the back of the seat, right. UNT green even shows up on the railings.

“It’s a great opportunity to show off our brand help to brand our environment,” said Rolando Rivas, director of graphic brand management. “It’s a touch point every day for those that ride and even those that don’t.”

-          Jessica DeLeón, University Relations, Communications and Marketing

(Photos courtesy Champion Bus, Inc.)

 

Posted on: Thu 03 May 2012

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