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Jim Albright, associate professor of advertising

Jim Albright, associate professor of advertising, obituaryJim Albright, 77, associate professor of advertising in the Frank W. and Sue Mayborn School of Journalism, died June 30 in Denton. 

Albright joined the journalism faculty in 1989 and served as chair of the Department of Journalism from 2000 to 2003.

Before becoming a university professor, he was a copywriter, broadcast producer and creative chief for several large advertising agencies and was the president of Jim Albright Advertising and Albright Council during the 1970s. His clients included the American Heart Association, Astroworld, Borden, Pepsi Cola, Maxwell House coffee and Mrs. Baird’s Bread. 

As a creative group head at Tracy-Locke Advertising in Dallas during the late 1960s and early 1970s, Albright helped to create a Doritos ad campaign that ran for 12 years and made Doritos the best seller for Frito-Lay. He is also credited with creating the name “Funyuns” for the onion-flavored corn snack introduced by Frito-Lay in 1969, after it was discovered that the first choice of name for the product, “OnYums,” had already been taken by another company.  

While teaching, Albright continued to work as an advertising consultant and producer. In 1998, he received two national awards for a Sally Beauty Company commercial he created with JDK Communications in Dallas. The 30-second spot advertised Punky Colors, a hair coloring product.

The author of the textbook Creation of the Advertising Message, Albright wrote numerous articles for AdWeek and other publications. He was twice named an outstanding professor by UNT Mortar Board, a student academic honor society. Several of his advertising students have been recognized in the Citibank College Advertising Awards.

Albright also taught at the University of Missouri at Columbia and Southern Methodist University.

He received a bachelor of journalism degree from the University of Missouri and a doctor of law degree from the University of Toledo.    

Survivors include sisters, seven children and nine grandchildren.

Services will be at 11 a.m. July 6, at DeBerry Funeral Home in Denton.  




Posted on: Mon 02 July 2012

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