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UNT expanding student success technology


On May 10, 2016, UNT launched a new chapter in its vision to create a 360-degree view of the student experience. The offices of undergraduate and graduate admissions, UNT–International, and University Relations, Communications and Marketing took campus recruitment and marketing initiatives to new heights by becoming the latest members of the campus Salesforce family. The strategic move will help the University of North Texas create a connected college experience for the student lifecycle.

The project launch was a culmination of months of work for the Salesforce cross-functional project team that included the leadership and key members from Admissions, URCM, Academic Advising, UNT–International, Student Success Technology Services, University Information Technology and UNT System IT Shared Services. 

Two implementation partners also were involved in the project. The group worked with TargetX based in Conshohocken, Pa., one of the leading higher education customer relationship management companies, to build its recruitment platform in Salesforce. Also, the group collaborated with DEG based in Overland Park, Kansas, a digital agency purpose-built to meet clients with data-driven marketing, commerce and collaboration solutions to implement a comprehensive, multi-channel marketing strategy plan driven by data analytics.

Regarding recruitment, Salesforce will help UNT manage prospective students, schools, campaigns, events and all engagement with future students in one system. It will improve outreach efforts by providing better data intelligence. The recruitment solution also offers predictive intelligence on yield efforts.

When it comes to marketing initiatives, the university will use its marketing tools to move potential students along the recruiting journey with persuasive messages about the benefits of attending UNT. The CRM software also allows personalization of each message based on the interests of the prospective student while tracking the effectiveness of its marketing strategies.

As more higher education institutions have turned to CRM solutions to manage the student lifecycle, from prospective students to alumni, the move has created an opportunity for campus users to share and use student data in ways that were not possible before. With UNT Academic Advising at the helm of the first wave of deployment a year earlier, Salesforce enabled advising offices on campus to share notes as well as develop strategies to promote student success and student engagement. With the recent additions of recruitment and marketing applications on the same platform, UNT can use Salesforce as a blueprint for academic excellence whether it is tracking recruitment, advising, retention or student data. 

Project Team Role



Neal Smatresk

Steering Committee

Shannon Goodman, Rebecca Lothringer, Deborah Leliaert, Kenn Moffitt, Phillip Baczewski, Kem Marcum, Mike McKay

Project Manager

Schenita (Shay) Floyd

Business / Functional Leads

Shannon Goodman, Rebecca Lothringer, Deborah Leliaert, Kenn Moffitt, Phillip Baczewski, Mike McKay, Jeri Takimoto, Pieter Vermeulen, Dana Mordecai

Technical Architect

Martin (Marty) Miller

Technical Leads

Kem Marcum and Monika Botha


Kok Chuan Koh, John Dysart, Rachel Richey

Business/Functional Team

Maureen Saringer, Craig Howard, Jennifer Lee, Jennifer Spillman, Austin Milner, Dickie Hargrave, Madison Davis

Salesforce Systems Administrators

Jennifer Lee, Jennifer Spillman


DEG, Salesforce, TargetX

Vendor Project Manager

Liz Sullivan, DEG, and Creighton Dent, TargetX

Vendor Implementation Consultant

Kristen Hewlett, DEG, and James Seymour, TargetX

UIT Campus Computing News, June 2016

-- Jennifer Lee, IT manager and director for Student Success Technology Services in UIT

Posted on: Mon 27 June 2016

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