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Alumni, faculty, volunteers contribute to Super Bowl XLV

Super Bowl XLV logoFootball fans, like children waiting for Christmas, are counting the days. The National Football League’s championship game - arguably the most promoted, talked-about and hyped sporting event in the country - is almost here.

Super Bowl XLV kicks off at 5:30 p.m. Feb. 6 at Cowboys Stadium in Arlington, just a punt away from UNT. It will be broadcast on FOX-TV, but a few tickets are still available – starting in the $2,000 per seat range – to watch Pittsburgh and Green Bay compete.  

Winter weather is possible this time of year, but the record-setting cold weather that arrived in North Texas Jan. 31 is beyond the usual. The ice and snow has affected some events, and will add to the lore of the first Super Bowl at Cowboys Stadium. UNT remains closed through Feb 3.

This year the game is not merely a sporting event; it’s a mega-activity that has been planned, organized and coordinated by business and civic leaders, famous athletes, ordinary folks and football fans throughout North Texas.

As with most activities in the region, you’ll find UNT alumni and associates whose skills and talents add to Super Bowl success: a fundraiser and executive, communications experts, artists and musicians, and no telling how many vendors, caterers and volunteers with Mean Green ties.

Bill Lively, below, who earned a master’s degree in music education, is president and CEO of the Super Bowl XLV Host Committee, and was among those charged with persuading the National Football League to schedule  the 2011 game at Cowboys Stadium.  After the NFL selected Arlington as the site for the 45th championship game, the committee became responsible for ensuring the North Texas region’s readiness for an event that attracts thousands who eat, drink, shop, visit and stay in area businesses. The committee, under Lively’s leadership, attracted  more million-dollar sponsorships than any previous Super Bowl.

Alumni Tony Fay, the committee’ vice president of communications, and Charley Wilson, involved with advertising and promotional activities, are among those generating Super Bowl news.

Fay previously was director of communications for the Dallas Mavericks and operated Fay Sports Publicity. Wilson, in corporate communications for American Airlines, worked  to establish and promote the Super Bowl’s Century in the Making campaign. The 2010 campaign allowed fans to select the top 100 moments in North Texas football history. Mean Green alumnus  Joe Greene’s induction into the Pro Football Hall of Fame was voted 61st. Greene, a collegiate All-American and professional star with Pittsburgh, also is known for his appearance in a legendary Coca Cola ad.

The UNT Symphony Orchestra, conducted by Clay Couturiaux, assistant director of orchestral studies, accompanied country singer Tim McGraw Sept. 10 at a Super Bowl Kick Off Concert.

The orchestra also played works commissioned by the NFL, providing a live soundtrack as films highlighted Dallas Cowboys history and Emmitt Smith’s 2010 induction into the Pro Football Hall of Fame.

The creativity of Annette Lawrence, associate professor of studio art, is on display in the Cowboys Stadium art collection. Her commissioned mobile, Coin Toss, is a stranded cable installation 14-feet-by-45 feet, located in the stadium’s main concourse southeast entry.

Long after the confetti has been swept away, Lawrence will lead a Center for Achievement and Lifelong Learning  program, the Cowboys Stadium Art Tour. The April 11 tour will include a lecture by Lawrence and a walk around a much quieter stadium.

Bill Lively Super Bowl 2011

Posted on: Wed 02 February 2011

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